Last month, the CLFP Foundation partnered with TomorrowZone, a cutting-edge consulting firm specializing in technology and innovation, to shape the Future CLFP Candidate Experience. The virtual experience was designed and led by TomorrowZone CEO & Founder Deborah Reuben, CLFP, a Foundation Board Member.

The fast-paced, high-energy 90-minute session featured future customer experience mapping exercises and included CLFPs from twelve different companies representing a diverse cross-section of the CLFP membership achieving the following outcomes.

  • 49 new insights on issues and obstacles faced by CLFPs
  • 33 fresh ideas captured for vision and possibilities
  • 31 actionable ideas for the Foundation to implement

The Foundation is actively working on implementing several ideas, including a more robust sample exam, reimagining the virtual Academy for Lease & Finance Professionals (“ALFP”) from a two- to a three-day event, and facilitating engaging networking opportunities for those attending ALFPs.

“It was a magical experience, so much more than I expected. The TomorrowZone team helped us think outside the box by creating a safe space where wild ideas are welcome. In our session, several people came up with things I never thought of, and I’ve been doing this for almost ten years,” said Reid Raykovich, Executive Director of the CLFP Foundation. “Collaborating like this is better virtually. We tend to withhold our thoughts in person, but this environment enables more openness to explore rapidly. We could never have done this onsite with twelve different companies and diverse participants.  A month later, I am still inspired and energized by the experience.”

“At TomorrowZone, we use human-centered design and facilitate virtual experiences with inclusivity, thought diversity, and psychological safety at heart,” said Deborah Reuben, CEO & Founder of TomorrowZone. “This enables you to challenge the status quo, discover ground-breaking possibilities, and generate actionable insights for shaping the future.” 

You can view the video recap of the session here.

TomorrowZone® is a consulting firm inspiring both futuristic thinking and action to innovate in equipment finance and beyond. TomorrowZone’s Catalyst Community and UnConference events focus on technology, innovation, and future topics connecting forward-thinking leaders to creatively discover and imagine new possibilities for now and what’s next. Our mission is to challenge the status quo by helping leading professionals embrace curiosity, adopt technology, and be future-ready. Learn more at

The Certified Lease & Finance Professional Foundation (CLFP) designation identifies an individual as a knowledgeable professional to employers, clients, customers, and peers in the equipment finance industry. There are currently 1,037 active CLFPs and Associates in the United States, Canada, India, Africa and Australia. For more information, visit